The Ukulele Store

PROJECT

The Ukulele Store

DATE

Aug 2021

ROLE

Brand Designer

eShop

Link

Project Overview

Responsible for crafting a cohesive brand identity for TUS, developing mascots, and designing the Shopify e-commerce platform. These efforts established a recognisable and consistent visual identity that enhanced the brand’s appeal and customer experience.

The Ukulele Store (TUS) is a premium musical instrument retailer specialising in high-end, handcrafted ukuleles sourced from Japan, South Korea, the United States, and beyond. In addition to its core offerings, TUS features a dedicated accessories brand, TUS Cat, which caters to ukulele enthusiasts with high-quality accessories.

Alongside providing branding deliverables, I played a key role in designing both the physical shop and the eShop, ensuring a seamless integration of the brand identity across all customer touchpoints.

Key Highlights

E-commerce

Designed, developed, and implemented a complete Shopify store setup, prioritising ease of navigation and delivering a polished, cohesive brand experience.

Successfully transitioned the platform to the TUS operational team, ensuring smooth handover for ongoing management and maintenance.

Store Renovation

Collaborated closely with the interior designer to incorporate branding elements into the store’s physical layout, creating a unified and immersive shopping environment.

Ensured the physical shop design complemented the TUS brand identity, enhancing the customer experience and reinforcing the premium image of the store.