Project Overview

The project integrated EMUS’s brand DNA to strengthen its identity and align with the parent brand. This approach ensured that the event’s core values resonated with the audience and stakeholders.

I also tackled creating a visual system that could be reused annually. By emphasising modularity, the branding allows the event host to seamlessly update the year (e.g., from 2022 to 2023, 2024) without compromising the overall identity.

User experience improvements included straightforward navigation for event materials and customisable templates for printouts, merchandise, and digital assets. Using thematic stickers and colour-coded elements enhanced participant engagement and ensured brand consistency across multiple platforms.

This work has been pivotal in establishing the Ukulele Carnival Hong Kong as a recognisable and memorable event, contributing to its ongoing growth since 2022.