Empower Construction
Primary Logo
Secondary Logo
Monotone Variation
PROJECT
Empower Construction
DATE
Jan 2023
ROLE
Brand Designer
Project Overview
As the branding designer, I was responsible for defining the brand positioning and crafting the brand story, which served as the foundation for all subsequent branding efforts. I also designed the company logo and business card, ensuring a polished and consistent visual identity.
Empower Construction Co Ltd specialises in high-quality air conditioning installation and renovation services tailored to the needs of Hong Kong’s SMEs and households. The company stands out for its dedication to attentiveness, understanding, and long-term partnership, delivering solutions that blend comfort and aesthetics.
The project centred on crafting a compelling brand positioning and story that resonates with the company’s values and target audience. This included the design of the logo, business card, and other essential branding elements to establish a cohesive and professional brand identity.