Emmmmm Music Ukulele Studio
PROJECT
EMUS (Emmmmm Music Ukelele Studio)
DATE
Aug 2022
ROLE
Brand Designer
Project Overview
Responsible for creating the comprehensive EMUS (Emmmmm Music Ukulele Studio) brand guideline, covering all facets of the brand identity, including logo design, colour schemes, typography, and applications across various touchpoints and the interior design.
EMUS (Emmmmm Music Ukulele Studio) is a music centre and retail store located in the heart of Hong Kong, established in 2011. Specialising in music education and high-quality ukulele products, EMUS combines a passion for music with an exceptional retail experience.
The project centred on creating a cohesive and versatile brand identity that reflects the company’s innovation, premium quality, and customer-centric ethos. Designed for digital and physical applications, the EMUS branding aimed to ensure consistency and elevate its market presence while resonating with its target audience.